Company expects to increase user base by 50,000 consumers with new App
Dublin, Ireland, 20th May 2014, Voucher Pages today announce the launch of its free location-based coupon App for Android devices with thousands of local coupons available to save consumers money across Ireland.
Location-based marketing is the most important factor in mobile advertising in 2014. (Mobile Commerce Magazine). According to Google, one-third of searches in 2013 were location based, and 18% of all internet searches on a smartphone were for a coupon-related search term.
Voucher Pages is Ireland’s leading online and mobile coupon provider, offering consumers the largest choice of coupons to save money on local services and retailers nationwide.
The company, which is based at NovaUCD, the Centre for New Ventures and Entrepreneurs, expects its user base to grow by 50,000 consumers with the introduction of its new App for Android devices.
The new Voucher Pages Android App geo-locates a user to display coupons for businesses around their current location. The user can filter coupons by business type to view discounts for what they want to buy. The mobile coupon can then be displayed when paying in-store to retrieve a discount.
Speaking at the launch of the free Android App, Ronan Hickey, CEO of Voucher Pages said, “the importance of location-based marketing is growing at a rapid rate. Mobile internet usage has overtaken fixed internet usage. With this growth in mobile usage, consumers want immediate access to local shopping information including coupons to make informed purchasing decisions in real time on the go.”
Over the past 12 months, Android smartphones have seen a rapid growth in market share. Voucher Pages have already released an iPhone version of their App which reached the top of the App Store charts. CEO, Ronan Hickey, expects similar enthusiasm for their Android App from discount hungry consumers. Speaking at the launch today in NovaUCD, they are expecting “to increase their user base by over 50,000 consumers with their location-based Android App.”
Voucher Pages, based at a NovaUCD, was founded by Ronan Hickey and is an Enterprise Ireland client, having recently been awarded the Competitive Start-Up Fund. Ronan has extensive commercial experience covering product management, and marketing having worked for Truvo Ireland Ltd and Vodafone. He is a University College Dublin graduate holding BComm and MBS (Marketing Management) degrees.
The Voucher Pages Android App is available to download for free from the Google Play (https://play.google.com/store/apps/details?id=com.voucherpages) or theiPhone version is available from the Apple App store (http://itunes.apple.com/ie/app/voucherpages/id511472927?mt=8). Consumers can also visit www.voucherpages.ie to browse and print available coupons.
For further information contact Ronan Hickey, voucherpages.ie, telephone: + 353 1 901 0448, , email: [email protected]