Mobile Search is Changing Our Shopping Behaviour – Why Businesses Need to be Responsive

What is having the biggest impact on our how we shop? Are we changing our shopping patterns because of the economic situation, the choice online shopping has given us or due to a choice of deals now available?? While all of the above are impacting our behaviour as consumers, that little (or not so little!) device in our pockets is changing how most of us shop today.

While out shopping, have you ever used your phone to check alternative suppliers, products or do price comparisons? If this sounds familiar, you are in of the majority of Irish consumers who now use a mobile device to help make purchase decisions both before as well as while out shopping.

High Smart Phone penetration combined with convenience and improved user search experience on mobile devices is changing how we search for products and services, and ultimately what and who we buy from. Search using a mobile device is now exceeding desktop search with a 140% increase in mobile searches over the past 18 months. (Nielsen). Truly a sign of the times, 18% of mobile searches are for coupons amongst cost conscious Irish mobile users (source: Mobile Planet).

82% of Irish smart phone users have researched a product or service on their mobile phone with 61% calling a business as a result of this (source: Google Statistics). 52% of mobile users said that a bad mobile experience made them less likely to engage with a company (Nielsen). This combined with shoppers now having access to competitor offerings even while in-store, means it is vital for retailers and other businesses to provide a good mobile experience to potential customers. This will also help a business website rank within Google’s mobile search results. According to Matt Cutts, the voice of Google, only “4% of sites are optimised for mobile” and warned businesses to “be sure you look at how your site looks and performs on mobile”

So how can a business provide a good mobile user experience? The large selection of mobile and tablet devices with different screen sizes is creating issues for businesses and web designers alike, however, the answer is through responsive site design. Mobile responsive web design renders a web page for the device it is being viewed on. This means that a webpage adapts to whatever device or screen size, so that it looks and performs well no matter what device is being used.

With the high demand for mobile coupons and further to launching a new coupon platform in April, Voucher Pages (, have announced a new mobile responsive site design. Voucher Pages provide shoppers with a single source to find the largest choice of discounts for products and services across Ireland. Speaking at the launch, Ronan Hickey, founder of Voucher Pages said, “we are continually striving to provide the most user-friendly method for shoppers to access savings. Being mobile responsive means Voucher Pages is device agnostic so users can easily access a choice of discount vouchers no matter what device they are on, whether it is a laptop, desktop, tablet or smartphone.” With the growing use of and demand for coupons among mobile users in Ireland, Voucher Pages is expecting to significantly increase usage with their latest development.

Voucher Pages Limited is one of 15 successful companies awarded Enterprise Ireland’s Competitive Start-Up Fund in June 2013 and is located at NovaUCD, the Centre for New Ventures and Entrepreneurs, at University College Dublin. The company was established by Ronan Hickey.

Either visit on any device or download the free Voucher Pages iPhone App via

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