Following up on voucherpages.ie recent article regarding who actually buys deals in Ireland, our market indicators point to price perception being the number 1 reason why consumers switch service provider or product.
Why? In these recessionary times, people want and need value for money. Consumers are willing to shop around and look further afield for value. On voucherpages.ie, we can see that consumers are looking at the services and offers of multiple businesses each time they visit our discount voucher directory. This ensure that consumers and buying what they need, but also ensure that businesses are winning new customers that will hopefully lead to repeat business.
The Irish Times today published a good article today echoing up that consumers are switching provider to save money. The article states“Over 90 per cent of Irish consumers who switched car insurance providers last year saved an average of more than €100 each, according to a study by the National Consumer Agency (NCA). The latest study carried out by the agency points to the value to be found by shopping around. It shows 85 per cent of people who switched products or service provider across a range of key categories saved money as a result. The agency said 95 per cent of those who switch car insurance company saved an average of €102, while 91 per cent of home insurance switchers found cheaper premiums elsewhere and were able to knock €84 off the cost of their policies. The research found that 13 per cent of consumers switched car insurance providers, 12 per cent changed their mobile phone provider while 10 per cent of consumers changed where they did their regular grocery shop last year. “The research indicates that real savings can be made by switching and we would advise consumers to continually review all their household bills, to compare the alternative options available and switch providers if a better deal is on offer,” the agency’s chief executive Ann Fitzgerald said.